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9 in 10 experts say it’s time to rethink the sustainability agenda

Only 6 percent of survey respondents feel the current approach to sustainability works. Read More

Pie chart of opinions on if the sustainability agenda needs to change.
Source: Alana Duval/GlobeScan
Key Takeaways:
  • Over 90 percent of experts saying the current sustainability agenda needs revision.
  • There’s a strong call to reshape the agenda through bold and forward-thinking solutions; only 6 percent of experts think the current strategy is working.
  • With just five years left to meet the 2030 Sustainable Development Goals, this is a critical opportunity to recalibrate and accelerate impact.

If you think the current sustainability agenda isn’t working, you’re in good company.

A recent survey of more than 800 sustainability experts across 72 countries conducted by Trellis data partner GlobeScan, in conjunction with the ERM Sustainability Institute and Volans, reveals a pivotal inflection point in the evolution of the global sustainability agenda. In 2030 — the year we’re supposed to have achieved the UN’s Sustainable Development Goals — sustainability professionals say a major recalibration will be needed.

When asked how they feel about the current state of the sustainability agenda, 56 percent of sustainability professionals said the current approach must be radically revised. Another 37 percent said the existing strategy needs to be modestly revised and 6 percent said the current approach works well as is.

What this means

Survey results show experts overwhelmingly agree that the current approach is no longer fit for purpose. With more than 90 percent calling for change — and more than half demanding a radical overhaul — we find ourselves at a pivotal moment with significant openness to new approaches to sustainability. This presents an opportunity for new ideas and innovation to take sustainability to the next level.

Based on a survey of 844 sustainability experts in 72 countries in April and May 2025.

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