Google and Aussies to Sink Millions Into Geothermal Energy
The hunt for renewable energy took a turn beneath the earth’s surface over the past week as Google and the Australian government announced multi-million dollar plans to explore geothermal technology. Read More
The Body Shop Taps Green Roots in Ad Campaign
The "Nature's way to beauty" campaign coincides with an expanded launch of a product line called "Wellbeing" that reportedly will be sold in 100 percent post-consumer recyclate (PCR) plastic bottles. Read More
Clorox Told to Modify 'Green Works' Claims
The National Advertising Division of the Council of Better Business Bureaus has told Clorox it should alter some of the claims about its Green Works cleaning products. Read More
Woolworths Cuts Ties with Asia Pulp and Paper Over Sourcing
Australian retailer Woolworths has ended its contract with Asia Pulp and Paper, a manufacturer other companies have dropped due to concerns of illegal and unsustainable logging. Read More
Chicken Manure to Power Chinese Farm
A chicken farm north of Beijing will use biogas from chicken manure to generate power and heat. Read More
Wal-Mart Launches Jewelry Line Traceable from Mine to Market
Wal-Mart has introduced a gold and silver jewelry line that allows buyers to trace the path of their baubles by going online to review every link in the supply chain from mine to market. Read More
PSE&G Partners With Four N.J. Cities to Test LED Street Lights
The six- to 12-month tests involving 24 LED street lights place the Public Service Electric and Gas Company and the cities in which the tests are being conducted among a small but growing number of municipalities and utilities that are exploring application of LED technology to green public lighting. Read More
Maker's Mark Fuels Operations with Bourbon Waste
A new treatment system at the Marker's Mark distillery is turning waste from bourbon-making into biofuel. Read More
More Efficient Fleet for Owens Corning
The maker of building materials systems began measuring the greenhouse gas emissions generated from its vehicle fleet and plans to reduce the emissions 15 percent. The miles-per-gallon average of the fleet is expected to improve 18 percent. Read More
Canadian Groups Issue New Eco-Claim Guidelines
A new guide for environmental claims in advertising and labeling encourages companies to be as specific as possible. Read More