Joe Macleod
Head of Endineering
AndEnd
Joe Macleod is the founder of the world’s first business dedicated to customer endings—AndEnd Consulting. A seasoned veteran in the product development industry with decades of experience spanning service, digital, and physical product sectors, Joe is a pioneer in creating meaningful conclusions for consumer experiences.
How brands can use 8 types of consumer endings to boost circularity
Consumer product experiences don't have to end without emotion. Read More
The end gap: The overlooked space between product usage and disposal
No wonder we all have a drawer full of old chords and outdated devices. Read More
The power of storytelling to boost resale and reuse
"This product is made from recycled plastic" doesn't bring about emotion and meaning. Read More
