Melissa Schweisguth
Melissa Schweisguth is a freelancer focused on socially responsible and sustainable business consulting, writing and marketing communications. She is director of membership development and education for the Food Trade Sustainability Leadership Association.
The Running Shoe Leading the Race to Sustainability
Seeing more athletic companies pick up the pace on sustainability is a welcome trend. One business at the front of the pack is Brooks, whose modest marketing approach has left its efforts less known than peers. Read More
Getting Real About Measurement: How to Size Up the Triple Bottom Line
As businesses become increasingly strategic about sustainability, using metrics to measure and manage social, environmental and economic impacts has become standard practice. But how companies use that data to guide their activities varies significantly. Read More
What's the Point of Corporate Responsibility Rankings?
Corporate responsibility-related rankings are increasing in number and the results are anything but uniform. Almost every major corporation nears the top of one list or another and none consistently sweeps the ratings. It's no surprise that one may wonder about the validity and utility of such listings. Read More
