Niels Christiansen
President
Creating Shared Value Advisors
Creating Shared Value Advisors
Niels Christiansen is president of Creating Shared Value Advisors, a firm focused on consumer and public engagement with powerful brands. As Nestle global head of public affairs, he invented the term “Creating Shared Value” and created the first global corporate strategy to implement the concept. Prior to his 19 years with Nestlé he was on the faculty of the Harvard University School of Public Health and chief marketing officer of Worldwide Direct Auto Insurance.
6 steps to create shared value in your company
A more fundamental change in business principles and behavior across business is needed. Read More
"Creating Shared Value" is lost in translation. Let's reclaim it
Here's why this basic business principle is not a feel-good pet project, but more relevant than ever. Read More
