Suzanne Shelton
Shelton Group, an ERM Group Company
Suzanne Shelton is a senior partner at Shelton Group, an ERM Group Company, the nation’s leading marketing communications agency entirely focused in the ESG space. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results. She currently serves on the board of BioLogiQ and the executive advisory board of Cyclyx, and recently served on the board of the American Council for an Energy Efficient Economy (ACEEE). Ms. Shelton offers insights and inspiration on conference stages around the country, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and directly manages a team of leaders who, collectively, have made Shelton Group a success story since 1991.
Here's how to tell your circularity story to consumers
By offering circular models to consumers, brands can become heroes and help people view themselves as eco-friendly. Read More
How to avoid backlash for telling your sustainability story
Companies should clearly align their business strategy with their sustainability communications decisions. Read More
Want to stop greenhushing? Make sustainability a strategic growth decision
Purpose plays an important role, too. Read More
How to get the credit you deserve
Companies must help consumers understand what it means to tackle the climate crisis. Read More
What should we call this thing we do?
A sustainability communication expert's view on how companies can best approach ESG issues. Read More
Don’t let your brand be a baby wrapped in plastic
It’s time for brand messaging and systems of production to come full circle. It’s time to get back to using things up and wearing them out. Read More
Two ways the SEC’s climate disclosure proposal is good for your brand
The bigger opportunity, though, is the longer-range one. Read More
Americans love recycling — they have no idea how it works
Many Americans have lost faith that our recycling system actually recycles anything. And it matters that they think the system is broken. Read More
4 takeaways from GreenBiz 22
At GreenBiz's flagship annual conference, corporate leaders highlighted these focus areas, from investor engagement to net zero. Read More
How to talk to consumers about climate change
Assume that people buying your products don't know what a carbon footprint is — and then meet them on their terms. Read More
