Suzanne Shelton
Shelton Group, an ERM Group Company
Suzanne Shelton is a senior partner at Shelton Group, an ERM Group Company, the nation’s leading marketing communications agency entirely focused in the ESG space. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results. She currently serves on the board of BioLogiQ and the executive advisory board of Cyclyx, and recently served on the board of the American Council for an Energy Efficient Economy (ACEEE). Ms. Shelton offers insights and inspiration on conference stages around the country, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and directly manages a team of leaders who, collectively, have made Shelton Group a success story since 1991.
The upsides and downsides of Maine's new EPR law
The governor of Maine recently signed an extended producer responsibility program into law. But there are still plenty of issues to hash out. Read More
3 reasons your company should be telling its recycling story
When Americans were asked to choose the three most important things companies should be doing to positively impact their purchase decision, “recycle” came out on top. Read More
Should sustainability reporting and storytelling go hand in hand?
The Securities and Exchange Commission (SEC) will be more heavily scrutinizing public companies’ climate disclosures. Storytelling might be lost in this shift. Read More
Is your company a good company?
What do people expect of the companies they buy from, and how do those expectations drive brand preferences and product purchases? Read More
If people will believe in QAnon, why won’t they believe in climate change?
What a radical fringe group can teach us about changing hearts and minds on the climate crisis. Read More
Certifications matter more than ever and brands should be promoting them
Get the compelling message on your package to build both awareness and value in certifications which, in turn, will build value and believability in your sustainability story. Read More
The How2Recycle label needs a massive campaign. Brands should make it happen
Consumer-packaged goods brands have a vested interest in encouraging better recycling behaviors. Why aren't they helping? Read More
Engaging Middle America in recycling solutions
Despite setbacks during the pandemic, many Americans think it’s the least they can do for the environment. Now more than ever, companies need to communicate what’s possible. Read More
Two things Maslow's hierarchy of needs can teach us about what’s happening right now
Recent polling shows that Americans feel less able to care for the environment because they’re panicked about meeting their safety and physiological needs. Read More
Why the way we’ve been doing corporate sustainability doesn’t work
Public perception of corporate responsibility is changing. What you need to know. Read More
