Suzanne Shelton
Shelton Group, an ERM Group Company
Suzanne Shelton is a senior partner at Shelton Group, an ERM Group Company, the nation’s leading marketing communications agency entirely focused in the ESG space. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results. She currently serves on the board of BioLogiQ and the executive advisory board of Cyclyx, and recently served on the board of the American Council for an Energy Efficient Economy (ACEEE). Ms. Shelton offers insights and inspiration on conference stages around the country, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and directly manages a team of leaders who, collectively, have made Shelton Group a success story since 1991.
How to wake people up to the risks of climate change
Climate change is a faraway perceived risk, so how can we message its urgency and the cost of inaction? Read More
Can your brand help concerned consumers kick the single-use plastics habit?
A new survey suggests inaction could put loyalty to the test. Read More
Do consumers even know what 'circular economy' means?
Those chasing arrows may be chasing clueless customers. Read More
The French connection: What France's Yellow Vest protests can teach the United States about sustainability
We must reimagine programs so the folks who are hurting the most right now get the most help. Read More
Earth is on track for climate catastrophe — what if brands are our lifeline?
The stars are aligning to give businesses the incentive they need to nix practices that harm the Earth and win customer loyalty in the process. Read More
Tesla versus General Motors: Why must Musk get all the glory?
Hint: it's all about the story. Read More
Can Elon Musk singlehandedly destroy the utility industry?
The Tesla CEO doesn't have to bring power to Puerto Rico to spark revolutionary thinking. Read More
What laundry detergent can teach the electric industry
Trying to get consumers to change their behavior voluntarily isn’t the best option to get to a more sustainable future. Read More
Could EVs put the brakes on the utility 'death spiral'?
The industry could drive entirely new revenue streams and business models by investing in charging stations. Too expensive? Think of it as a branding exercise. Read More
Adidas and the mainstreaming of the circular economy
If you read our insights regularly, these three revelations won’t necessarily be a news flash: Read More
