Wine in a box works. Absolut asks: Why not vodka in a paper bottle?

The Swedish spirits company is testing criteria such as potential transport emissions reductions, recyclability and consumer acceptance. Read More

A plastic-free Daryl Hannah Barbie? Not for real

A fake press release trumpeting a pledge to ban plastic from Mattel's iconic doll is revealed as a stunt staged by Daryl Hannah and eco-activist agency Yes Men. Read More

Attitudes toward ‘stuff’ are changing: 4 business opportunities

A new report highlights the new business opportunities that consumer attitudes toward products represent for circular innovation in the next three to five years. Read More

Herbal Essences fuels growth and good through the power of partnership

Sponsored: Herbal Essences shares how partnerships help the brand fuel growth and be a force for good. Read More

How P&G is partnering to decarbonize your laundry

Sponsored: P&G Fabric Care’s Mohamed Ismail shares how decades of partnerships is helping to accelerate its mission towards decarbonizing laundry at every step of a product lifecycle. Read More

Q&A: Accelerating sustainable innovation with the help of academic institutions

Sponsored: Neil Lant discusses how P&G is partnering with universities to unlock new sustainable innovations to help decarbonize laundry at every step. Read More

From idea to innovation: Tide North America’s sustainability story

Sponsored: Innovation will be the driver of sustainable behavior change. Jerry Porter, Chief R&D and Innovation Officer at P&G Fabric & Home Care, explores the full picture through the lens of Tide. Read More

Herbal Essences’ ‘Plant. Grow. Nourish.’ initiative advances responsible sourcing

Sponsored: At participating retailers, the purchase of Herbal Essences shampoos and conditioners benefits sustainable guar farmers in India. Read More

Cold, hard lessons from Tide on driving behavior change at scale

Sponsored: Todd Cline of P&G Fabric Care shares key takeaways from Tide’s cold water journey and a recent WWF study around creating lasting behavior change. Read More

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Eastman 2023 Consumer Insights Report

When junior employees see “pls fix” in an email, they know to drop what they’re working on and jump on the latest, probably time-intensive request from the boss. Those requests are never quick, easy, or convenient. (“Pls fix” wouldn’t inspire memes if they were!) Read More