How Companies Are Committing to Reduce Toxic Footprints

The first of a three-part series about developing a benchmark to help companies embrace green chemistry and toxic reductions explores which firms are leading the charge, and how they benefit from designing greener products. Read More

McDonald's New Green Strategy Extends to Its Signage

The fast food chain is swapping out the red for green in its logos in some European stores, as a way of promoting its environmental commitment. Read More

Sears, Kmart Among Latest Companies Swearing Off 'Dirty Gold'

The addition of three new retailers last week brought the total of signatories aiming to reducing mining's environmental and social impact to 60, with more than $1.3 billion in U.S. jewelry sales represented by companies involved. Read More

Vetrazzo Gets a Green Audit to Back Its Product Claims

The manufacturer of recycled-glass surfaces announced during Greenbuild 2009 that it had published an Environmental Product Declaration, allowing customers to verify the reduced impacts of its product line. Read More

Kraft to Increase Purchases of Rainforest Alliance Certified Cocoa Ten-Fold by 2012

Kraft Foods vowed to increase the amount of Rainforest Alliance Certified cocoa beans ten-fold to 30,000 tons by late 2012, to be used in two premium chocolate brands sold in the European and North American markets. Read More

Deirdre Imus's Mission to Green Up Toxic Hospitals

The head of the Environmental Center for Pediatric Oncology at Hackensack University Medical Center talks about how she developed and promotes her line of green cleaning products, the lessons all ecopreneurs can take from her story, and how her success is a system, not a secret. Read More

Introducing … the Green Confidence Index

Today marks the launch of the first comprehensive monthly poll aimed at tracking Americans' attitudes about and confidence in their leaders and institutions, nationally and locally, on the subject of environmental responsibility, as well as in their own understanding of issues and their willingness to make green purchasing choices. Read More

Nike: From Considered Design to Closing the Loop

Nike's corporate responsibility agenda has evolved from one based on risk and reputation management to being a source of innovation, a change that has yielded not only new products, but a shift in the way Nike thinks about doing business, according to Hannah Jones, Nike's vice president of corporate responsibility. Read More

A Look Inside Good Housekeeping's Green Seal

With 100 years of credibility under its belt, the Good Housekeeping seal of approval has reached the pinnacle of consumer confidence. But will its green stamp be a game-changer for the green marketplace? Read More

Lipton: Now That's Green Tea!

Smart companies that pursue zero waste are also taking us closer to an industrial system inspired by nature, where there's no such thing as garbage. Lipton's employees and management have developed just such a system in Suffolk, Va. Read More