It is hard to build sustainability thinking into a mega-brand’s DNA, but it is infinitely harder to help a multinational company figure out how to connect with their customers and influence behavior. The conventional wisdom that it is hard to change consumer behavior, however, might not be as true today as perhaps it once was.   Read More

While helping the outdoor industry develop a green rating system for products, the company has announced plans to expand its own Green Index to cover its entire footwear line by the end of 2012. Read More

A new manufacturing plant for Shearer's Foods Inc., the maker of kettle and tortilla chips and more, is the first snack food factory to earn LEED-Platinum certification, the U.S. Green Building Council's high level of recognition.   Read More

The Asia Pacific headquarters for Eaton Corporation has earned LEED-Gold certification for commercial interiors and is the largest facility in China to attain green building endorsement for that standard. Read More

 A packaging material made of mushroom roots and agricultural waste is lowering its energy footprint further with new sterilizing technology. Read More

Starting Monday, Seventh Generation products will be sold at Walmart. How did the world's largest retailer come to do business with a firm that had been one of its more vocal critics? Here's a look at the thinking behind the deal. Read More

Why has this company, which for most of its life has focused on the prosaic business of making jellies and jams, lasted for 113 years? Read More

The so-called "Bio-Bug" cruised the streets of Bristol using methane generated by the local sewage treatment facility. The waste from 70 homes can power the Bio-Bug for a year, according to Wessex Water and its subsidiary, GENeco. Read More

The Coyote Ridge Corrections Center, the greenest prison in the United States, reduces water consumption by a whopping 5.5 million gallons and saves its operators about $370,000 in energy costs each year. It also has a solar array that covers 16,929 square feet and relies heavily on natural light to illuminate occupied space. Read More

Qatar Airways, the first airline to run a commercial passenger flight powered by fuel made from natural gas, was honored for its achievement in recent industry awards from Airline Business magazine.   Read More