More Steps Toward Eco-Friendliness: Lead-Free, Halogen-Free and Energy Efficiency
Manufacturers are taking strides to make IT products more efficient and with less hazardous materials. For many products, a relatively quick and simple assessment can be completed by focusing on three primary areas: material content, energy consumption and end of life considerations. Read More
Canon Unveils 'Generation Green' Brand
The new brand and campaign launched Monday will encompass all of its environmentally-focused products and initiatives. Read More
Gary Hirshberg: Changing the Culture and 'Stirring It Up
I've long been an admirer of Gary Hirshberg, the idealistic and iconoclastic "CE-Yo" of organic yogurt maker Stonyfield Farm, which he co-founded in 1983. Read More
Sharp, Panasonic and Toshiba Launch Electronics Recycling Company
Panasonic Corp. of North America, Sharp Electronics Corp. and Toshiba America Consumer Products have launched a new electronics recycling company servicing Minnesota, and eventually, beyond. Read More
Michael Jordan's "green" sneaker
When you think pollution, you think coal plants, big SUVs, maybe chemical fertilizers-not sneakers. Read More
A Look Back at Green Marketing in 2007
In retrospect, 2007 may be viewed as the year of the great awakening in the US regarding climate change. The mass media gets much credit for helping to foster awareness for the issue through film (eg, The Inconvenient Truth), broadcast (eg, Planet Earth), online content (eg, Live Earth) and star power (eg, Leonardo DiCaprio). Read More
Bush's Green Energy Man
I wonder if Andy Karsner, who is the assistant secretary of energy for energy efficiency and renewable energy, sometimes feels like a fish out of water. Read More
Introducing . . . The Eco-Friendly Cigarette?
What would you say if I introduced you to an environmentally friendly cigarette - one made of organically grown tobacco, with organic cotton filters, rolled in eco-friendly paper, all manufactured with renewable energy, with a portion of proceeds going to environmental charities? Read More
Marketing Firm Announces Greenwashing Index
EnviroMedia plans to rank the best and worst examples of green marketing in a new index next month. The announcement coincides with a survey the company conducted, which found that most delegates at the U.N. Climate Conference believe greenwashing is taking place. Read More
Alcoa Facility Expansion Will Boost Recycling Capacity by 50 Percent
The company's $22 million project to expand its can reclamation facility in Knoxville will make it possible to recycle as many as 21 billion aluminum cans per year when the facility opens. Read More