Cleaner Energy, Greener Profits

This research paper explores the cost-effectiveness of using fuel cells to generate domestic, commercial, and industrial power. “Cleaner Energy, Greener Profits” finds that, over the next decade, the once-centralized electric industry will evolve toward a more competitive and heterogeneous structure. In this new environment, the use of fuel cells will become economical if their proponents can capture their benefits as small, decentralized power sources.