Consumers, Brands and Climate Change 2008

Most people in the US say tackling climate change will boost the economy, according to new consumer research published by The Climate Group and brand strategy and design consultancy Lippincott. And, despite the crisis on Wall Street, Americans are more committed than ever to taking action: consumer commitment to personally doing something about climate change by making a significant effort in how they live their lives has risen — even among those who feel financially worse off. Climate change is also seen as a more pressing issue than it was last year.

The research “Consumers, Brands and Climate Change 2008” – now in its second year — explores trends in consumer attitudes and buying behaviors to brands on climate change. It was commissioned by international non-profit organization The Climate Group, in partnership with global brand strategy and design consultancy Lippincott and UK broadcaster Sky.
broadcaster Sky.