Resource
Consumers, Brands and Climate Change
This survey from the Climate Group and Lippincott explores the consumer attitudes toward climate change and corporate action.
The number of people concerned about climate change continues
growing, but they aren’t convinced that the business sector is doing as
much as it should. That’s because companies are failing to adequately communicate their climate change-related efforts to ever-weary consumers, the report found. The report also asked consumers which companies were taking a leadership position in battling climate change.
The survey drew from 1,000 respondents in the U.S., United Kingdom, Germany and France.