Skip to content
Trellis Trellis
  • Topics
  • Events
    In-person Events
    View All
    • Trellis Impact 25
    • VERGE
    • Bloom
    • GreenFin
    • GreenBiz
    • Circularity
  • Webinars
  • Network
  • Job Board
  • About
  • Subscribe
Download
Resource

Eco-promising: Communicating the Environmental Credentials of your Products and Services

April 20, 2008

The growth of green labels on products and companies of all kinds can
be seen as a positive step, an increasing awareness and concern about
the environment among businesses and consumers alike. But with this
growth has come confusion and a lack of trust among shoppers who are
suddenly inundated with similar-looking options for “green” products.

Aiming to focus companies’ efforts on backing up the environmental claims of products is the goal of a report just released by Business for Social Responsibility and Forum for the Future.
The report, entitled “Eco-promising: communicating the environmental
credentials of your products and services,” offers a look at the past,
present and future of green labeling schemes, and suggests ways that
companies can live up to the green promises .

The report answers the questions of why companies should communicate
the benefits of their products as well as laying out a how-to for
companies just starting out.

Among the benefits of eco-promises, according to the report, are
growing the sales of products, enhancing a company’s reputation,
improving how it addresses risk and embraces opportunities, and shaping
existing or upcoming regulations that might affect a company’s products.

Featured resources

A Guide to Electricity Purchasing Strategies
Sponsored
A Guide to Electricity Purchasing Strategies
Navigating Sustainable Trade Amid Global Uncertainty: How Businesses Can Embed Resilience in Supply Chains During Geopolitical Shifts
Sponsored
Navigating Sustainable Trade Amid Global Uncertainty: How Businesses Can Embed Resilience in Supply Chains During Geopolitical Shifts
A Tech-Driven Approach to Nature-Based Carbon Capture 
Sponsored
A Tech-Driven Approach to Nature-Based Carbon Capture 
Powering Net Zero: Aligning Budgets, Data and Teams for Smarter Electrification
Sponsored
Powering Net Zero: Aligning Budgets, Data and Teams for Smarter Electrification
The Definitive Guide to Global Energy Attribute Certificates
Sponsored
The Definitive Guide to Global Energy Attribute Certificates
Future-Proof with Sustainability: How Climate Action Builds Resilient, Profitable Businesses
Future-Proof with Sustainability: How Climate Action Builds Resilient, Profitable Businesses
Sphera 2025 Scope 3 Report: Forge a Path to Climate Leadership
Sponsored
Sphera 2025 Scope 3 Report: Forge a Path to Climate Leadership
The CEO’s Guide to Next-Level Business Transformation and Resilience
Sponsored
The CEO’s Guide to Next-Level Business Transformation and Resilience
Why North American Companies Need ESG Supply Chain Visibility for a Hyper-Risk World
Sponsored
Why North American Companies Need ESG Supply Chain Visibility for a Hyper-Risk World
CSRD Omnibus Simplification Proposal: Key Changes & Business Impact
Sponsored
CSRD Omnibus Simplification Proposal: Key Changes & Business Impact
Trellis
Sign in to Trellis Network
Explore
  • Resources
  • Articles
  • Webinars
Events
  • Trellis Impact 25
  • VERGE
  • Bloom
  • GreenFin
  • GreenBiz
  • Circularity
Products
  • Trellis Network
  • Trellis Briefing
  • Events
  • Media Kit
  • Job Board
About
  • Company
  • Careers
  • Editorial Guidelines
  • Contact Us
Follow Us
  • Cookies
  • Privacy Policy
© 2025 Trellis Group Inc.
Get real case studies and takeaways straight to your inbox. Learn more

Stay informed

Subscribe to Trellis Briefing to receive the latest sustainability news & trends directly in your inbox.
Please enable JavaScript in your browser to complete this form.
Loading