Green Food Claims: An International Survey of Self-Declared Green Claims on Selected Food Products

Is the profusion of food-related eco-labels cooking up confusion for shoppers? This study, carried out in eight member countries (Austria, the Czech Republic, Denmark, Italy, Norway, Romania, Slovenia, and the U.S.), found “a large number of different logos and claims that were vague, meaningless, non-transparent, lacked standards and/or third-party verification.”