Greenwashing: The Greenwash Guide

This report (PDF) takes a look at the main issues and players involved in greenwashing, giving an overview of the many types of greenwashing, how it’s committed and how to avoid it.

The graphic-rich document includes real world examples of right and wrong ways to make eco-claims. Any company advertising the environmental benefits of their company, products or services should be aware of the many different environmental advertising standards as well as best practices to follow.