Paint The Town Green: A Case for Sustainable Innovation

This report is about sustainable innovation in action. It explains how to conduct innovation driven by environmental and social responsibility, and why it makes good business sense.

It presents the results of a three-year research project – undertaken by AzkoNobel, Forum for the Future and Carillion – to develop sustainable paint systems and the business benefits they achieved. The three believe that the methods they used are widely applicable and can easily be transferred to other sectors.

The project, which ended in 2009, set the ambitious goal of covering the full life cycle of decorative paint with the overarching vision of delivering truly sustainable paint that enhances the life of painted materials without any negative environmental or social impacts.

Download the report from Forum from the Future [PDF].