A Road Map for Natural Capitalism

If you’re intrigued by the idea that “business strategies built around this radically more productive use of natural resources can solve many environmental problems at a profit,” this article is a must-read. Written by Paul Hawken, Amory Lovins, and Hunter Lovins for Harvard Business Review, the article defines the concept of natural capitalism and describes how a business can incorporate it by making four major shifts in practices. The article will stimulate thought on how to change the foundations of business to value the capital of natural resources.