Sustainability and Branding: The Imperative of Continuity

This white paper, recently released by ADC Partners, identifies a number of the underlying reasons for initiating or maintaining sustainability programs, and for aligning a brand.

It has been suggested that the rapid and pronounced downtown in the economy will make it difficult for companies to continue aligning their brand with sustainability. A review of recent studies and surveys suggest that, in fact, the opposite is true, writes ADC Partners.

Companies that aggressively pursue sustainability may put themselves in a position of unique strategic advantage, the firm says. Ultimately, this can lead to more efficient business practices, an enhanced brand and improved fiscal performance.

ADC Partners has made a copy of its report available to GreenBiz.com for download (PDF).