To Whose Profit? Building a Business Case for Sustainability

This publication is for those who champion social responsibility within their organizations. It aims to provide these individuals with the ammunition to bolster their case, increase their standing, and bring sustainability issues into the boardroom — by showing corporate responsibility as a potential source of competitive advantage and increased shareholder value. This self-described “principles to practice” toolkit sets out the arguments for embracing sustainability as a business imperative. It takes the manager through the arguments and ideas and explores the links with financial success. It outlines potential tools and techniques that could be used to build a business case at each stage. The toolkit brings together a wealth of research, statistical information, and case studies to show how sustainable development affects business activities and vice versa.