Climate Impact Goals: Setting them, changing them, sharing them

Are your organization’s goals reflective of material impact, or are they diverting attention away from what matters most? Why do we use big numbers to make our goals seem impressive? Is a 100% goal ever realistic or appropriate? As organizations make commitments on their climate plans, or dial them back, Sustainability Communicators must bring strategic thought and language to the issue. Leaders who have been through it all share what’s working and the critical thinking that goes into managing communication around all things goal setting.