(Breakfast Session) Hugging the Bear

How do you message progress without triggering backlash? What communication frameworks help sustainability claims survive political scrutiny?

Sustainability storytelling is under the spotlight like never before. Polarization and scrutiny are reshaping how organizations communicate progress—and missteps. Drawing on new insights from Anthesis’ Hugging the Bear report and real‑world examples from our expert panel, this session explores practical strategies for navigating contentious narratives, managing reputational risk, and aligning internal and external messaging. Walk away with a practical, usable framework for assessing reputational risk, along with clear, adaptable language tools to support confident, high‑stakes communications and timely public engagement.

This session is sponsored by Anthesis. Sponsored meals are sponsor-created and hosted sessions, created independently by the sponsor without input from Trellis. Please note that attendee contact information will be shared with the sponsoring company.