What’s covered
How can brands transform resale from a checkbox initiative into a core driver of value and identity? What can businesses learn from companies whose primary operations are rooted in resale to create programs that thrive?
Resale offers a powerful opportunity to align sustainability with business growth, yet many brands treat it as an afterthought, or worse yet, a risk to cannibalize new product sales. Successful resale programs are seamlessly integrated into brand strategy, with strong leadership and marketing that resonates with consumers. This session will explore how to create and sustain programs that drive revenue and boost brand reputation. Drawing on lessons from both newcomers and companies for whom resale is central, participants will gain actionable insights to ensure their resale initiatives are both profitable and buzzworthy.
