Riding the Wave: What’s Next for Sustainability?

Are we in a downwave? And when will the tide turn?

Futerra has tracked back ‘waves’ of interest and prioritization of sustainability for over 60 years and shared our thoughts on what’s coming. There have always been ‘upwaves’ and ‘downwaves’, and the current slump of media coverage will track back up again (we suspect in early 2027). We all know it’s been a tough year or so for our industry….but if we all prepare ourselves and ride this current wave, we’ll come out stronger. Join us as leading sustainability practitioners bring the research to life through their own examples, experiences and forecasts for what lies ahead.