About the session

What’s covered

63% of FTSE 100 companies are at risk of green hushing.

The implications of this statistic are enormous — affecting business reputations, shareholder bottom lines, and slowing momentum on positive impact.

In the midst of increased scrutiny, public backlash, and at times legal action, it’s no wonder businesses can be hesitant to shout about even their most irrefutable green claims.

But the Cost of Silence is real. And something we have explored in our most recent report, that answers critical questions like:

Does investment in environmental sustainability provide financial return?
Does communicating sustainability provide a reputational return?
We are delighted to unveil our latest research at GreenBiz alongside businesses that have managed to strike the right balance between action and communications to unlock maximum opportunity from their ESG commitments.

In this session, we’ll be sharing the insights gleaned from examining 525 businesses across 16 industries over 3 years, and discussing the opportunity for brands at a proven, practical level, with the leaders setting the gold standard.

Join us to hear:

What the business case is for sustainability action, and communicating sustainability
How to navigate sustainability communications while avoiding greenwashing and green hushing
In-situ insights from brands who are leading the way
Don’t miss this opportunity to learn how to turn your ESG commitments into a genuine competitive advantage.

This breakfast is sponsored by Anthesis. Sponsored breakfasts are sponsor-created and hosted sessions, created independently by the sponsor without input from Trellis. Please note that attendee contact information will be shared with the sponsoring company.

Location Grand Sonoran J, Marriott

Session type Meals

Tracks Sponsored