
Ammie Walter
Senior Brand Director, Tide evo
Procter & Gamble
Ammie Walter is the Senior Brand Director at Tide evo, where she is the innovative architect behind Tide evo. With more than a decade of experience in driving innovation, Ammie has taken the Tide evo project from technological development to market success. She’s passionate about transforming categories to delight consumers, shift their expectations of products, and create substantial value for the company while simultaneously improving life.