Many companies desire to make positive contributions to the world. But to do that successfully, context is critical. Geographer, strategist, author and educator Chris Riley excels at connecting dots between global forces, cultural trends, market dynamics, and company ambitions. His big picture perspective has helped shape how some of the world’s most iconic global brands became that way. Studioriley regularly joins forces with world class creative talent to transform deep insights into simple, brilliant communications that resonate within and across cultures.
Chris was head of strategic planning at global creative ad agency Wieden + Kennedy for 11 years before setting up Studioriley in 2001. He joined Apple as head of strategic planing in Marcom in 2005 and helped architect the organization to become the brand voice for the company and launch Apple.com. During his time at Apple the group launched iPhone, iPad and many Apple Stores across the world. He returned to Studioriley in 2011 and has since worked with Uniqlo, Theory, PayPal, Nikon, Shiseido, Trove and many more. He studied Sustainability Leadership with The Cambridge University Institute for Sustainability, has been a keynote speaker at The Ellen MacArthur Foundation and has done considerable work on the “sustainability narrative”. He is currently supporting The University of Manchester, UK, in the development of their innovation unit.