Danielle Vasan

Danielle is a Principal Brand Strategist at REI Co-op, where she leads and shapes how the brand grows with purpose and advances its mission and impact work in climate action, sustainability, and racial equity, diversity, and inclusion. With a background in business, brand, and creative strategy, Danielle previously consulted with brands and early-stage startups to define and activate their purpose. She excels at distilling complex information into a single, solvable challenge, crafting compelling narratives that shape brand strategy, and identifying unique avenues for growth. Before consulting, she worked at agencies Droga5 and BBDO Worldwide, where she spearheaded consumer research and led brand strategy for clients in industries spanning technology, hospitality, CPG , and entertainment.