Joe Macleod

Joe Macleod is the founder of the world’s first business dedicated to customer endings—AndEnd Consulting. A seasoned veteran in the product development industry with decades of experience spanning service, digital, and physical product sectors, Joe is a pioneer in creating meaningful conclusions for consumer experiences.

As the Head of Endineering at AndEnd, he brings expertise in helping companies master the often-overlooked phase of product endings. His innovative work has earned praise from top publications: Wired describes him as “an energetic Englishman advising companies on how to game out their endgames,” emphasizing the critical need for thoughtful product life-cycle planning. Fast Company notes, “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”

Joe is a sought-after TEDx speaker and the author of two groundbreaking books. His first, Ends, was hailed by iFixit as “the best book about consumer e-waste.” His latest book, Endineering, has been described as “defining and mapping out a whole new sub-discipline of study.” Recognized as one of the best business books of 2022 by The Do Lectures, Endineering continues to shape conversations around sustainability and business innovation.