Nancy Rhodes

Nancy Rhodes is a fashion tech entrepreneur and circularity expert with nearly 20 years of experience in retail, design, and innovation. As Cofounder and CEO of Alternew, she is modernizing fashion’s care and repair experience—helping brands reduce returns, increase customer retention, and embrace circularity through tech-enabled tailoring services.

Nancy’s career spans the full fashion value chain. She’s built products for icons like Beyoncé and Kenneth Cole, and sold into retailers from Bloomingdale’s to Costco and Target.

With Alternew, she’s bridging the care and repair gap—elevating tailors, empowering customers, and helping brands operationalize sustainability. Think of it as the “OpenTable for fashion care”—a scalable platform blending technology, craftsmanship, and impact. Alternew is the missing layer helping retail and resale work smarter, stronger, and more profitably.