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Susan McPherson
Founder, CEO and Author
McPherson Strategies
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting (McGraw-Hill). Susan has 30+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine, and the Los Angeles Times.
Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021, Women in Sustainability Leadership and Worth Media’s Worthy100 awards.