Will Howard
Head of Insights and Advisory Services
Potential Energy Coalition
Will Howard is Head of Insights and Advisory Services for Potential Energy Coalition. For the last decade, Will led messaging research at maslansky + partners — the world’s premiere language strategy firm.
Across sectors, from snacking to scrap metal and pharma to farming, he helped clients find the right words to frame public debates, sell products, and communicate their ideas in a polarized political environment. The language he crafted is still used at Meta, the Hershey Company, Kaiser Permanente, Procter and Gamble, and dozens of Fortune 500 companies.
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