Communications
Inside the UK's fight against greenwashing
Roughly 40 percent of 'green' claims made by firms on the internet could be misleading customers, research has warned. How are UK watchdogs responding to the issue? Read More
The sustainability imperative imperative
Suddenly, sustainability is near the top of the business agenda. Better late than never. Read More
Is 'greenwash' the new 'fake news'?
At some point, if everything companies do or claim is dubbed greenwash, it becomes more reflective of the accusers than the accused. Read More
Should sustainability reporting and storytelling go hand in hand?
The Securities and Exchange Commission (SEC) will be more heavily scrutinizing public companies’ climate disclosures. Storytelling might be lost in this shift. Read More
Game on: New study shows which sports teams have the greenest fans
It solidifies that sustainability can be enhanced through the power of sport because of the overlap between sports lovers and people that seek positive change. Read More
Sustainable shopping is healthy, even amid a pandemic
If sustainability’s importance to consumers and purchasers didn’t go away in the midst of a global pandemic, will it ever? Read More
Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement
Agencies are facing fresh calls to cut ties with laggard fossil fuel firms, leaving many in the sector with difficult decisions to make. Read More
If people will believe in QAnon, why won’t they believe in climate change?
What a radical fringe group can teach us about changing hearts and minds on the climate crisis. Read More
Investor survey signals growing frustration over corporate greenwash
Schroders survey of 650 institutional investors managing $25.9 trillion worldwide signals surging interest in active company engagement on green issues. Read More
Certifications matter more than ever and brands should be promoting them
Get the compelling message on your package to build both awareness and value in certifications which, in turn, will build value and believability in your sustainability story. Read More
