Communications
Is greenwashing already threatening to uproot 'nature positive' initiatives?
A new study claims hollow green pledges and 'aspirational phrases' are jeopardizing efforts both to halt and reverse biodiversity loss and restore nature. Read More
Beginner or embedder? Here’s a 4-step tool to assess your company’s sustainability maturity
Companies can embed sustainability into their core business strategies through internal transformation and new tools and processes. Read More
How companies can be clearer — and more credible — with their climate pledges
A growing trend of ‘greenhushing’ is keeping companies quiet. A data-driven approach and clear communication about emission reductions goals can help them change course. Read More
How to make sustainability more creative — and creative more sustainable
Adam Lerman, global creative director of sustainability at Accenture Song, reflects on navigating career transitions, driving change at a global consultancy firm and what great sustainable messaging looks like. Read More
Study reveals 'explosion' in climate-related litigation since 2020
Report details increased diversity of climate litigation since the Paris Agreement, leading to indirect impacts on corporate decision-making regardless of courtroom success. Read More
How marketers can craft a career in sustainability
James McGowan's career journey spans startups, agencies and multinationals, with sustainability at the core. Read More
Green marketing can boost brands' reach by a third, study finds
Research commissioned by the PR giant Edelman points to a 'powerful amplifier effect' of sustainability messaging. Read More
Surviving the real-world challenges of sustainability communications
From avoiding greenwashing to confronting haters and critics, there's no end of things to think about Read More
Why your ESG report isn't enough
We live in the era of the ESG report, but companies must go beyond it to effectively tell their sustainability stories. Read More
Tapping the ad industry’s power for climate action
The sector has the potential to advance climate. Here’s what’s holding it back. Read More