Innovation
Pet sustainability, or the truth about cats and dogs
One of the biggest environmental impacts is associated with the food for meat-eating pets, a product category that contributed at least 64 million metric tons of greenhouse gas emissions annually as of 2017. Read More
How to close consumers’ intention-action gap
How to help them decrease the effort and increase the rewards. Read More
A world of possibilities to weather the perfect storm
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Lululemon, LanzaTech are reshaping carbon waste into fabric
One of Lululemon’s goals is to make 100 percent of its products with sustainable materials and end-of-use solutions, toward a circular ecosystem by 2030. Read More
Reasons for cautious hope in a sea of gloom
The present moment presents an extraordinary opportunity for public engagement around a different agenda for the future. Read More
Resale and rental: Two circular consumption models, endless possibilities
Innovative ideas include COS clothing starting its own resale site, and Feather furniture building its own furniture to rent out. Read More
There's growing demand for greener goods, but it's not an easy sell
According to a new World Wildlife Fund report, the popularity of internet searches for sustainable goods around the world has increased by 71 percent in just five years. Read More
A circular economy requires community, and communities are built through storytelling
Some apparel brands are distinguishing themselves by using traceabilty technologies to create closer connections with consumers and prioritize a more circular approach. Read More
This VC has a message for climate-tech entrepreneurs: Prove it
The calculation offered by the Simple Emissions Reduction Calculator is rudimentary, but it underscores the need for more data on carbon removal claims. Read More
What does digital art have to do with sustainability?
Cryptocurrency and digital art are riding high on the tech hype cycle right now, but the current conversation around NFTs raises a critical question for anyone seeking to use blockchains as a sustainability tool: Are blockchains bad for the planet? Read More