The Struggle to Sell a 'Green' Wrapper

Simon K. Hodson, chief executive of EarthShell, is not the first entrepreneur to come up with an environmentally friendly alternative to the paper and plastic foam used in food packaging. But because of the steadfast backing of EarthShell's chairman and largest shareholder, Essam Khashoggi, Mr. Hodson looks as if he has pulled off a rare achievement: staying solvent long enough to gain a realistic shot at breaking into this $12 billion market. Read More

Starbucks Asks Industry to Support Fair Trade Initiatives; Critics Say Starbucks Could Do More

While accepting a humanitarian award from Coffee Quality Institute on May 5, Starbucks Coffee Co. president and CEO Orin Smith challenged coffee industry leaders to help facilitate a coffee economy based on sustainable principles. Read More

Starbucks Presses Suppliers for Greener Bean

Starbucks Coffee Company is heating up more than your daily Arabian Mocha Java or Yukon Blend -- it's also putting more kick into its procurement philosophy and supplier guidelines. By Kelley Kreitz. Read More

Starbucks Announces Coffee Sourcing Guidelines

In a first for the coffee industry, Starbucks has teamed with Conservation International in developing purchasing guidelines requiring that suppliers meet more rigorous sustainability standards. Read More

Soy What? Soy Ink Makes a Splash

Soy ink's U.S. market share is on the grow, telling a story of success and sustainability. Read More

Starbucks Backs Rainforest Protection Bean

Putting its money where your mouth is, Starbucks Coffee Co. announced this week that it has committed for a second year to Shade Grown Coffee, a bean grown, harvested, and processed under the auspices of Conservation International, a field-based organization that aims to protect earth's biologically rich areas and help local populations to improve their quality of life. Read More

Toyota Presses Suppliers to Go Green

Putting environmental leadership into overdrive, Toyota has released a set of green guidelines the company says it wants its North American suppliers to implement by 2004. The plan affects approximately 500 suppliers who provide parts, materials, and components directly or indirectly to the automaker. Read More