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Sustainable Buildings Put Tenants within Reach of LEED-CI
Companies seeking U.S. Green Building Council LEED Commercial Interiors (CI) certification for their leased office spaces should make sustainability a fundamental part of their site selection process, says Michael Merritt. Read More
Behind IBM's Quest for a 'Smarter Planet'
IBM's recent campaign goes well beyond mere image -- and beyond green -- to envision a "smarter" world in which problems as wide-ranging as health care costs, energy and resource shortages, climate change, and traffic congestion can be addressed by systems thinking, technological innovation, and computing power. Read More
A Closer Look at IBM's "Smarter Planet" Campaign
In December 2008, GreenBiz.com Executive Editor Joel Makower talked with IBM Corporation's Rich Lechner, Vice President of Energy & Environment, and John Kennedy, Vice President of Integrated Marketing Communications, about the company's "Smarter Planet" advertising campaign. Read More
Once is Not Enough: Continual Improvement is Essential to Sustainability
Improvement is a major ingredient in the process of attaining sustainability and has to be part of what every employee does every day — day in and day out, says Robert Pojasek, who offers advice on how to set those targets. Read More
Underwriting Green Buildings
For years it has been quietly stated by knowledgeable professionals that green buildings will attain competitive superiority in a down market where there is a flight to quality. That time has arrived, says green building finance expert Dan Winters. Read More
Bioplastic Awards: Compostable Salad Bags and Candy Wrappers
The third Bioplastics Awards were announced this week, recognizing compostable salad bags, candy packaging and replacements for foam packaging. Read More
The Four Simple Steps to Pitch-Perfect Green Marketing
Promoting your green efforts can be a precarious high-wire act, but following these guidelines can take the guesswork out of your communications strategy. (Hint: it doesn't involve Kermit the Frog...) Read More
Scenes from Greenbuild 2008
Sights, slices of life and sundry speeches from the U.S. Green Building Council's seventh annual international conference in Boston, which drew almost 30,000 people. Read More
Cadbury Cuts Water Use 10 Percent
The United Kingdom-based candy maker also trimmed energy use and predicts it will cut carbon dioxide emissions 10 percent by 2010. Read More
Guayakí Switches to Biodegradable Bags and Saves
Guayakí, a company that sells tea-like yerba maté, has switched from plastic to biodegradable cellophane bags, reducing costs along with its impact on the environment. Read More