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In December 2008, GreenBiz.com Executive Editor Joel Makower talked with IBM Corporation's Rich Lechner, Vice President of Energy & Environment, and John Kennedy, Vice President of Integrated Marketing Communications, about the company's "Smarter Planet" advertising campaign. Read More

Improvement is a major ingredient in the process of attaining sustainability and has to be part of what every employee does every day — day in and day out, says Robert Pojasek, who offers advice on how to set those targets. Read More

For years it has been quietly stated by knowledgeable professionals that green buildings will attain competitive superiority in a down market where there is a flight to quality. That time has arrived, says green building finance expert Dan Winters. Read More

The third Bioplastics Awards were announced this week, recognizing compostable salad bags, candy packaging and replacements for foam packaging. Read More

Promoting your green efforts can be a precarious high-wire act, but following these guidelines can take the guesswork out of your communications strategy. (Hint: it doesn't involve Kermit the Frog...) Read More

Sights, slices of life and sundry speeches from the U.S. Green Building Council's seventh annual international conference in Boston, which drew almost 30,000 people. Read More

The United Kingdom-based candy maker also trimmed energy use and predicts it will cut carbon dioxide emissions 10 percent by 2010. Read More

Guayakí, a company that sells tea-like yerba maté, has switched from plastic to biodegradable cellophane bags, reducing costs along with its impact on the environment. Read More

Eight Wal-Mart Canada stores are sending expanded polystyrene packaging to be recycled and turned into fire-resistant insulation. Read More

Valpak, a recycling and producer responsibility services provider, plans to issue a code of practice for the Green Dot symbol due to consumer confusion over what the logo means. Read More