Navigating Green Claims: Opportunities, Risks and Consumer Trust
Environmental marketing has never been more high-stakes. As regulatory scrutiny intensifies and greenwashing litigation rises, companies face a difficult choice: speak up about their climate commitments — or go quiet and risk losing the consumers and capital that reward credible action. Neither path is without risk, and the companies that navigate it best will be the ones that understand where the lines are drawn.
In this hour-long webinar, you’ll learn:
- How to communicate environmental claims in a clear, credible, and responsible way
- What recent U.S. greenwashing litigation means for your company’s messaging and where the highest areas of risk lie
- Why consumer trust is the new competitive advantage — and what new market research reveals about willingness to pay for credible environmental claims
- What regulators actually expect from net zero commitments and how to align your communications accordingly
- Real-world strategies from a corporate leader who has navigated environmental marketing decisions in this rapidly shifting landscape
If you can’t tune in live, register anyway and we’ll send you the recording. Trouble registering? Try switching your browser and double check that cookies are enabled. If you are still having issues, please contact support@trellis.net.
Speakers
Navigating Green Claims: Opportunities, Risks and Consumer Trust
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Environmental marketing has never been more high-stakes. As regulatory scrutiny intensifies and greenwashing litigation rises, companies face a difficult choice: speak up about their climate commitments — or go quiet and risk losing the consumers and capital that reward credible action. Neither path is without risk, and the companies that navigate it best will be the ones that understand where the lines are drawn.
In this hour-long webinar, you’ll learn:
- How to communicate environmental claims in a clear, credible, and responsible way
- What recent U.S. greenwashing litigation means for your company’s messaging and where the highest areas of risk lie
- Why consumer trust is the new competitive advantage — and what new market research reveals about willingness to pay for credible environmental claims
- What regulators actually expect from net zero commitments and how to align your communications accordingly
- Real-world strategies from a corporate leader who has navigated environmental marketing decisions in this rapidly shifting landscape
If you can’t tune in live, register anyway and we’ll send you the recording. Trouble registering? Try switching your browser and double check that cookies are enabled. If you are still having issues, please contact support@trellis.net.
Speakers
