The Tree Dividend: Turning Sustainability Into Brand Trust and Business Impact
Increasingly, Americans choose brands that prioritize the planet, and they are looking to companies to lead.
The data in the latest Canopy Report by the Arbor Day Foundation tells a powerful story: 95% of Americans find value in trees and 77% are more likely to support a business that is reducing or offsetting its carbon footprint. When it comes to talent and culture, the signal is just as clear, with 80% of millennials saying they would be more likely to work for a company with strong environmental sustainability commitments.
Join us for a practical, insight-rich session that translates these findings into action. You will hear from industry leaders as they share how their sustainability programs, including planting trees in forests and communities, have driven real business outcomes, from stronger brand trust to deeper stakeholder engagement.
Key takeaways:
- How consumers connect sustainability, trust and spending decisions
- Why trees are a uniquely visible, intuitive sustainability choice for customers and employees
- What leading companies are doing to invest in trees to drive real business outcomes
If you can’t tune in live, register anyway and we’ll send you the recording. Trouble registering? Try switching your browser and double check that cookies are enabled. If you are still having issues, please contact support@trellis.net.
Speakers
Keona Ostdiek
The Tree Dividend: Turning Sustainability Into Brand Trust and Business Impact
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Increasingly, Americans choose brands that prioritize the planet, and they are looking to companies to lead.
The data in the latest Canopy Report by the Arbor Day Foundation tells a powerful story: 95% of Americans find value in trees and 77% are more likely to support a business that is reducing or offsetting its carbon footprint. When it comes to talent and culture, the signal is just as clear, with 80% of millennials saying they would be more likely to work for a company with strong environmental sustainability commitments.
Join us for a practical, insight-rich session that translates these findings into action. You will hear from industry leaders as they share how their sustainability programs, including planting trees in forests and communities, have driven real business outcomes, from stronger brand trust to deeper stakeholder engagement.
Key takeaways:
- How consumers connect sustainability, trust and spending decisions
- Why trees are a uniquely visible, intuitive sustainability choice for customers and employees
- What leading companies are doing to invest in trees to drive real business outcomes
If you can’t tune in live, register anyway and we’ll send you the recording. Trouble registering? Try switching your browser and double check that cookies are enabled. If you are still having issues, please contact support@trellis.net.
Speakers
