Green Marketing on Social Networks
Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network. Read More
Going Green to Recruit and Retain Employees
"I have never seen anything equal to sustainability as far as attracting, motivating, and bring people together." - Ray C. Anderson, Founder and Chairman of Interface in AmericanWay Magazine, October 1, 2007 Read More
Green Marketing as a Vehicle for Consumer Engagement
Today, smart marketers are focused not only on whether consumers view their message, but to what extent they engage with it. One definition of engagement is as a measure of consumer involvement with a marketing vehicle. As defined, it implies that engagement should be considered as both a marketing tactic and a metric that can be measured and optimized. Read More
