Joshua Saunders
Joshua is a nationally recognized expert on sustainable products, green business strategy and environmental marketing. As senior director of business development for GoodGuide, Joshua is responsible for partnerships, alliances and commercial sales and marketing operations. Joshua has worked closely with a variety of environmental standard setting, eco-labeling and certification programs across a wide range of industries from electronics to building products. Prior to his current role, Joshua has held several positions within the sustainability and certification industry. As global operations manager, Joshua helped establish UL Environment, a subsidiary of Underwriters Laboratories that focuses on sustainable product certification. He has been heavily involved in many sustainability initiatives, including participating in roundtables with the National Academies of Science and the Keystone Center. Joshua holds a bachelor's degree in electrical and computer engineering and MBA in finance and entrepreneurship.
How to Maximize the Performance of Ecolabels
Certifications developed by nonprofit groups may be more stringent and set a higher bar than industry-led or for-profit ecolabels, but they don't always lead to the greatest impact. Here's how to make the most of any certification system. Read More
Are There Too Many Eco-Labels and Green Ratings?
As a society, we love choices -- but with more than 300 green certifications and labels on the market, and more lining up every year, the system has gotten a bit out of control. Read More
The Value of Rewarding Consumers Who Make Green Choices
Most mainstream consumers are not willing to sacrifice price, performance and/or quality to buy more sustainable products. But what if we could completely shift consumer’s environmental habits by providing monetary rewards for doing the right thing? Read More
The War Over Eco-Labels
If you have walked the aisles of your favorite retailer recently, you may have noticed that the number of environmental claims and eco-labels continues to increase. From self-declared, manufacturer-invented eco-labels to third-party labels, there is no lack of variety. In the eco-label industry, there is a constant battle over which type of label is best. Read More