Lucy Almond

Lucy Almond is chair of the Nature4Climate coalition and the strategic communications lead for the Tropical Forest Alliance at the World Economic Forum. With a background in coalition-building and natural resource sectors, she has been instrumental in mobilizing investment and action on natural climate solutions. Previously, Lucy held senior communications roles at The Nature Conservancy and BP, as well as running her own consultancy.

Decarbonization Strategy

Progress, not perfection: What we can learn from Microsoft and HSBC’s strategy shifts 

Differing responses highlight the need to develop flexible standards for companies taking environmental action. Read More

By Lucy Almond
A fork in the road with a signpost showing two directions.
Carbon Credits

The durability distraction that’s delaying climate action

Ignoring nature-based solutions due to durability concerns doesn't keep businesses safe from scrutiny. Read More

By Lucy Almond
A peatland with clouds in the sky.
Decarbonization

Surprise! Where to find common ground in the carbon markets debate 

When viewed closely, only four points of divergence stand between carbon markets proponents and opponents. Read More

By Lucy Almond