Marta Pizzetti

Professor of Marketing
Emlyon Business School

Marta Pizzetti is a professor of marketing at emlyon business school, France. Her main research interests deal with corporate hypocrisy and ethical misbehaviour (brand transgressions and greenwashing), and consumer well-being, especially related to food and ethical consumption.

Communications Strategy

How to ensure your sustainability initiatives don't backfire

We need to get better at marketing sustainability. Read More

By Marta Pizzetti