Patrick Lorentz

Patrick Lorentz is Senior Insight Planner at Shelton Group. Patrick is a jack-of-all-trades within Shelton Group’s walls. A planner by trade, with a desire to uncover the insights that drive consumers, he also enjoys getting his hands dirty with the creative team through brainstorming and using qualitative research to fuel behavior-changing campaigns. Prior to joining Shelton Group, Patrick honed his planner skills in Leo Burnett’s Chicago office as a member of the Philip Morris planning team. His previous planning experience also includes insight development for Nike while at Weiden+Kennedy’s Portland office, understanding the core consumers of Craftsman tools, Sears and Miller Brewing Company while with Y&R Chicago, and getting inside the minds of male grocery shoppers for Kraft Foods while with DraftFCB Chicago.