Shel Horowitz
Shel Horowitz’s current mission is to fix crises such as hunger, poverty, war and catastrophic climate change — by showing the business world how fixing them can make a profit. His award-winning latest book is "Guerrilla Marketing to Heal the World." Learn more at http://goingbeyondsustainability.com
How the Business Roundtable’s big green shift creates opportunity
What does it mean that America’s largest and most powerful corporations are now endorsing fair labor practices, ethical treatment of suppliers, sustainability and transparency? Read More
Guerrilla marketing: Bridging the gap between money and mission
It will take a re-framing of business purpose to better align business and environmental priorities. Read More
10 Ways to Make Your Message Resonate with Green Consumers
So many businesses want to jump on the green bandwagon -- but too often there’s a lot of room for improvement in the ways they focus their messaging. Effective green messaging successfully combines education with marketing. Here are 10 guideposts for formulating those dual-purpose messages. Read More