Suzanne Shelton
Shelton Group, an ERM Group Company
Suzanne Shelton is a senior partner at Shelton Group, an ERM Group Company, the nation’s leading marketing communications agency entirely focused in the ESG space. She regularly counsels C-level executives at Fortune 1000 organizations on how to best define and leverage their sustainability approaches to drive business results. She currently serves on the board of BioLogiQ and the executive advisory board of Cyclyx, and recently served on the board of the American Council for an Energy Efficient Economy (ACEEE). Ms. Shelton offers insights and inspiration on conference stages around the country, guest writes for the likes of Fast Company, Green Builder and GreenBiz, and directly manages a team of leaders who, collectively, have made Shelton Group a success story since 1991.
Shell enlists A-list celebrity cast to #makethefuture
Old school oil and gas company; innovative marketing approach. Read More
Does your brand conserve water? Make that count with consumers
Good water deeds by business could offer customers something to aspire to, according to a new survey. Read More
Do green buzzwords work on consumers?
Do green buzzwords such as "eco-friendly" or "renewable" please consumers? Depends on the word; sometimes they're a turnoff. Read More
How to make energy efficiency programs grab consumers
The problem with energy efficiency programs may be their emotional appeal. They need to make the customer feel as if they are solving a problem. Read More
Green marketing stats that justify storytelling
Need some great stats to justify why your company should tell its sustainability story? Read More
The SunChips Bag: A Cautionary Tale
I, for one, liked the SunChips bag. I wasn’t annoyed by the sound; found it quite endearing, actually. Maybe it’s because, as a marketer, I thought the idea was spot on Read More
Shattering the Stereotype of the Green Consumer
The environment isn't green consumers' top concern, their kids aren't influencing them to go green, and many know what to do to help save the planet, but often don't do it, a new study says. Read More