With 26 years of experience in brand management and innovation, Virginie Helias is one of the most senior marketing leaders at Procter and Gamble with a broad experience across multiple categories and global to local brand management expertise. She has international experience (France, United Kingdom, Switzerland and United States). Prior to her current position, she was western Europe franchise leader for Ariel, one of P&G's largest brands.She is also recognized for her visioning, change management and leadership development skills. She is a certified coach.In the past three years, she has taken increasing responsibilities in sustainability, ranging from leading sustainability innovation for fabric care — P&G's biggest footprint category, designing and commercializing Ariel Excel Gel, one of P&G's sustainability innovation hallmarks — and developing the Future Friendly multi-brand program.In July 2012, she was nominated to the new position of global commercial director for sustainability, working across all P&G categories and regions. Her mission is to embed sustainability into the innovation, brand building and everyday business practices at P&G.