Zhu Sinan

Zhu Sinan joined Bloomage in 2020 as the General Manager of the Brand and Communications Management Center. He was responsible for critical tasks such as the company‘s brand strategy, public relations, external communications, and corporate culture development. Leveraging his profound professional background and extensive industry experience, Zhu played a pivotal role in enhancing Bloomage’s brand influence and corporate culture. Under his leadership, Bloomage was successfully listed in the “China‘s 500 Most Valuable Brands” by World Brand Lab in 2024, with a total brand value reaching 53.997 billion RMB（～US 7.40 billion）.

In 2023, Zhu’s responsibilities were further expanded as he took on the additional role of General Manager of Bloomage ESG Management Center, where he became fully responsible for establishing Bloomage’s ESG management system. In this new capacity, Zhu plays a central role in driving the company’s Environmental, Social, and Governance (ESG) strategy, including building the ESG management framework, assessing ESG risks, driving the implementation of key ESG projects, evaluating and optimizing key ESG indicators, and overseeing ESG communication and disclosures. Under his leadership, Bloomage released its first bilingual (Chinese-English) Sustainability Report, marking a significant milestone in the company’s journey toward sustainable development.